We believe in the power of the Seven Cs of Communication:

• Credibility: Build trust with accurate, transparent messaging.
• Context: Deliver your message in a way that resonates with your audience’s current situation.
• Content: Ensure the message is valuable and relevant.
• Clarity: Keep your messaging simple and easy to understand.
• Continuity and Consistency: Maintain a unified message across all channels.
• Channels: Choose the right platforms to reach your audience.
• Capability of the Audience: Tailor the message to fit your audience’s knowledge and communication preferences.

What Sets Great Communication Plans Apart

Truly effective marketing and communication plans share key characteristics:

• Unified Messaging: Promotes a consistent message across all channels, in line with your brand.
• Clear Call to Action: Inspires action by clearly communicating what you want your audience to do next.
• Mission-Driven: Advances the overall mission and goals of your organization.
• Transparency: Builds trust by communicating both successes and challenges.
• Impact: Demonstrates the real-world outcomes of your efforts.
• Keeps the Audience Informed: Ensures your audience always feels connected and in the loop.

Some Examples of our approach to Strategic Marketing and Communications

1. Branding and Messaging Example

• Rebranding a National Nonprofit for Broader Appeal
  • The Opportunity: A national nonprofit seeking to modernize its brand and attract a younger demographic.
  • Our Approach: Conduct a brand audit and develop a fresh visual identity and messaging framework, to include a new logo, website design, and revamped content that resonates with younger audiences.
  • End Results: The rebrand results in an increase in social media followers, a boost in website traffic, and rise in donations from the under-35 demographic.

2. Content Marketing Example

• Driving Engagement through Targeted Content Marketing
  • The Opportunity: A healthcare organization launching a new wellness program.
  • Our Approach: Develop a content marketing strategy that includes blog posts, educational videos, infographics, and email newsletters targeted at key audience segments. Focus the content on health tips, success stories, and expert interviews to build trust and engagement.
  • End Results: An increase in enrollments with content driving a significant increase of new sign-ups. Greater website engagement and content sharing on social media.

3. Multichannel Campaign Example

• Coordinating a Multichannel Marketing Campaign for a Product Launch
  • The Opportunity: A tech company launching an innovative fitness app.
  • Our Approach: Develop a multichannel marketing campaign, combining digital advertising, social media, influencer partnerships, email marketing, and public relations to build excitement and awareness around the app.
  • End Results: Substantial increase to potential customers through app downloads, increased brand visibility, all leading to an expansion in overall customer acquisition.

4. Social Media Marketing Example

• Building a Loyal Online Community through Social Media Engagement
  • The Opportunity: A nonprofit focused on animal welfare, seeking to boost online donations and advocacy efforts.
  • Our Approach: Design an annual social media strategy with interactive content like polls, live streams, behind-the-scenes footage, and success stories. Launch a social media campaign with custom hashtags to encourage user-generated content.
  • End Results: An increase in social media followers ,online donations, and significant increase to the organization’s profile.

5. Email Marketing Example

• Increasing Engagement through Personalized Email Marketing and Snail Mail
  • The Opportunity: An educational nonprofit aiming to enhance donor retention and event participation.
  • Our Approach: Develop a segmented email marketing strategy with personalized content tailored to each donor’s giving history, interests, and engagement level. Create an automated workflow to send event invites, newsletters, and follow-up emails. Create a handwritten personal note campaign from students to select donors.
  • End Results: Increase the email open rate and event registrations . Improve donor retention within the first year.

6. Event Promotion Example

• Create and Promote a Major Fundraising Event with Digital and Traditional Media
  • The Opportunity: A regional nonprofit hosting an annual gala fundraiser.
  • Our Approach: Create an integrated promotional strategy that combines traditional media (radio, print) with digital marketing (social media ads, email marketing, influencer partnerships). Build a dedicated event landing page to drive registrations. Partner with an influential broadcast media anchor to host the event, work with clients of the nonprofit to tell their story during an interview with the media host and create a video about the organization to entertain guests at the event. Secure a nationally recognized speaker that aligns with the nonprofit to enhance the organization’s brand and drive attendance.
  • End Results: Sell out the event, attract new attendees , educate the guests about the organization, and exceed fundraising goals. In addition, increase media coverage and social media engagement.

7. Public Awareness Campaign Example

• Raise Awareness for a Social Issue Through a Strategic Communications Campaign
  • The Opportunity: A nonprofit working to combat homelessness, looking to raise public awareness and increase community involvement.
  • Our Approach: Develop a public awareness campaign that includes partnerships with local media, outdoor and traditional advertising, community events, and an online advocacy platform. Leverage storytelling through video and social media to amplify the campaign’s message.
  • End Results: Increase public awareness leading to an increase in volunteer sign-ups, engage several new corporate partners to support the nonprofit’s initiatives, demonstrate how homelessness has been decreased.

Put our 40 years of experience to work for you. Let us craft a strategic marketing and communications plan that helps you achieve your goals!