The Public Relations Handbook, 2022
Donna Heiser was asked to contribute to the 5th edition of Robert Dilenschneider’s Public Relations Handbook, a comprehensive and indispensable guide for public relations professionals.”
“Donna Heiser is a total pro in a world that desperately needs people of her talent. Time and again she has stepped forward and life is better for her and what she does. Heiser never seeks credit. She just delivers in so many ways. Everyone she comes into contact with is better for the experience. As one of the very successful writers and counselors whom I asked to contribute to the fifth edition of my book, The Public Relations Handbook, Donna understands that good and effective public relations entails time, development, relationships… all leading to understanding. And understanding our world and its reliance on human connections is why public relations matters. “
–Robert L. Dilenschneider, Founder and CEO of The Dilenschneider Group, Former president and chief executive officer of Hill and Knowlton, Inc., Widely published, he is recognized as the “Dean of American Public Relations Executives.”
Reviews
“As its title indicates, this is a handbook—not a philosophical treatise. It is a book for real leaders facing real problems with real consequences…I can attest to the importance of effective communications and marketing. In this book, Robert Dilenschneider has collected a Hall-of-Fame group of experts who not only tell it like it is, but also what to do about it.
-Norman Augustine, Retired Chairman and CEO, Lockheed Martin Corporation
“Effective communication is essential in today’s ever-changing landscape, which makes The Public Relations Handbook a must read not only for PR professionals but also for business leaders managing public corporations, private firms and not-for-profit institutions. Bob Dilenschneider, recognized as the “Dean of American Public Relations Executives,” has fully updated the handbook with chapters authored by the most experienced PR veterans and most forward thinking PR professionals. These experts provide knowledge, insight, and wisdom on a broad range of topics including government relations, strategic intelligence, and crisis communications. Comprehensive in scope and practical in focus, this handbook is an indispensable and unparalleled resource.”
-Robert H Rock, Publisher, Directors and Boards magazines and Chairman MLR Media